
Who Cares? Magazine was set up by Tory Laughland, a Westminster social worker, together with a small group of social work colleagues in 1985. Tori felt that it was time that young people in care were given something that was just for them; somewhere they could not only hear about other teenagers in the same situation but where that they could air their problems or thoughts and feel properly listened to.
This first issue was distributed only in the London Borough of Westminster, but proved so popular that after nine issues Tory established The Who Cares? Trust as a charity which then joined forces with the National Children's Bureau (NCB) and the National Association of Young People in Care (NAYPIC) to launch Who Cares? as a UK-wide magazine for children and young people in care in 1987.
Since then the magazine has gone from strength to strength, enhancing care-experienced youngsters' sense of belonging to a wider community of young people with similar experiences and challenges, campaigning on their behalf and entertaining them along the way. Celebrities and top decision makers have supported the magazine throughout the years - Bob Geldof was interviewed in the very first issue (see picture on left).
From its start in life as a modest, mostly black and white 11-page booklet, read solely by children in care living in central London, the magazine has gone through four designs and many consultations with young people to stay fresh and contemporary, and now reaches nearly 25,000 children and young people in care across the UK in around 140 local authorities and many independent fostering organisations.


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