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Helping children in care to thrive

Our team

Senior Management

 Natasha Finlayson
 Chief Executive  

Natasha FinlaysonNatasha has over 20 years' experience in the charity sector and became Chief Executive of The Who Cares? Trust in 2008. She spent 16 years at ChildLine, the last six of which she directed the charity's campaigning, communications, policy and research activities. She has worked as a director of a health charity and as an adviser to a number of large charities and the Charity Commission. She was a trustee of the adoption charity Childlink until 2010 and is a Fellow of the Royal Society of the Arts.

 
 Helen Sturdy
 Finance and Resources Director   

Helen SturdyAfter many years as an accountant in the commercial sector, Helen specialised in charity accounting in 2003, gaining qualifications including the ICAEW’s Diploma in Charity Accounting. She joined The Who Cares? Trust in 2009. She has worked as a finance consultant for Westminster Mind and currently acts as Chair and Treasurer for a number of charities in Dorset.

 

Projects and Policy

 Victoria Hull
 Head of Projects and Policy

Victoria HullVictoria was National Director of the Care Leavers' Association for five years and brings a wealth of experience in working to improve the lives of young people in and from care. Victoria is also Deputy Chair of a Fostering Assessment Panel for an independent fostering agency. Contact Victoria

 

 
 Stephen Norman
 Projects Officer
Stephen Norman - Projects OfficerStephen joined us in 2011, having previously worked for the National Care Advisory Service (NCAS) where he led on the coordination of young people’s involvement in participation activities across a number of projects. Stephen also has previous experience working directly with young people in care as a residential support worker and an outreach officer, and was a trustee of the Care Leavers' Association for a number of years. Contact Stephen
 
 Emma Corbett
 Participation Officer

Emma CorbettEmma, a qualified social worker, joined The Who Cares? Trust in 2011 to manage our participation work with young people in and from care. Having previously worked for the Youth Offending Service in Southwark, Emma is passionate about improving services for young people by involving them in decision making. Contact Emma

 
 Jack Smith
 Policy Officer

Jack SmithJack joined our Projects and Policy Team in 2011 from an “outstanding” local authority in London. He has developed policy and research for local authority children’s services departments for the past seven years and previously worked as Training and Research Manager in a further education college. He is currently Chair of Governors at a London primary school and mentors a care leaver. Contact Jack

 
 Kevani Kanda
 Projects Intern (one-day per week)

Kevani KandaKevani has been involved with the Trust since early 2011, when she volunteered for our 'Don’t write us off' project. Her experience of being in care has pushed her to want to help improve the system for others. 

In September 2011, Kevani joined our projects team as an intern for one-day per week while she studies for her social work degree at Greenwich University.

Read Kevani's internship diary...

 

Communications and Publishing

 Jemma Roche
 Head of Communications and Publishing

Jemma RocheJemma joined The Who Cares? Trust in 2009. She previously worked at Monitor, the independent regulator of NHS Foundation Trusts, and for The Prince's Charities Group. Contact Jemma

 

 
 Emma Price
 Young Person's Writer
Emma joined The Who Cares? Trust at the beginning of 2012, when she moved to London from Bristol. She spent the years prior to her move writing for and editing lifestyle publications and websites. Emma is looking forward to getting stuck into her work on Who Cares? magazine, Who Cares? Junior and Who Cares? Town. Contact Emma.
 
  Christina Grocott
  Communications Assistant
Christina GrocottChristina joined The Who Cares? Trust in 2011, having previously worked for Fairbridge and A National Voice’s LILAC Project. Contact Christina
 
 Emma Parsons
 Communications Volunteer
Emma ParsonsEmma is a freelance journalist and writer. She was previously deputy editor at Local Government Chronicle and has worked on local newspapers. She has volunteered with the communications team since 2009.
 
 

organisation details:

The Who Cares? Trust,
Kemp House, 152-160 City Road,
London EC1V 2NP, UK,
Telephone: 020 7251 3117
Email: mailbox@thewhocarestrust.org.uk

The Who Cares? Trust is a registered charity (No. 1010518). A Company limited by guarantee. Registered in London (No. 2700693). VAT Reg. No. 577853091
Charity web design by Fat Beehive - Main photo by epidemya